Brawl for it All

Something I’ve touched on before is my limited design worm at work. Currently I’m working on vouchers for tickets that also double as flyers.

Our small group of employees gathered for bout an hour to brainstorm ideas for a theme for our last game. Given that it’s such an important game for the team in terms of division title and playoff standings, it is very important to us to sell this game and fill the arena. If you’ve Never been to an arena football game, you are missing out on some extreme action in football. But that is another topic for another day.

The idea or theme for this game will be the Brawl for it All. The winning team will (if all goes according to plan) win the division title and secure a first round home playoff game. The theme has an old boxing feel. I immediatly thought of and old boxing poster with two rival oppenants ready to tear into each other.

Please check back in a few days. I have a big announcement about the game.  I’m sure it will be an entire blog post in itself. I’m so excited.

Game days

I realize it’s been a long time since I last wrote a post. I haven’t had must to write about design wise. Until recently my only experience at work was just selling selling selling. I did a good job for my second home game. I had 7 groups. That may not sound like a lot but it was good or so I was told. Recently, I began doing a lot of promotional design. Flyers and an occasional animated web ad have been the extent of it. I was able to design an ad for the Louisiana Tech football program. I would say it was my best layout job, but the man at work I was doing the ad for wanted specific photos that didn’t make for a great layout. I am proud of the background for the ad. I am hoping that the theme will continue on for the BattleWings’ tenth season. But time can only tell.

So I say tonight is game night. It’s probably the best part about my job. There is nothing like game night. My main job tonight will be to work the information booth. Unfornately, it is the fourth and the crowd is looking slim. Fifteen minutes into the doors being opened and there is hardly anyone here. This area by the front door usually has a large crowd, but not this week. I feel let down almost. We have worked very had to promote this game and the crowd feels so small. I later will find out we had are largest walk up crowd all season. So maybe our efforts didn’t go to waste.

So now it’s the Tueday after the game (We were off yesterday due to the holiday). Today means it’s day one of a twenty-one day battle to fill seats for our last home game July 25,2009. I’ve been working on website ads, vouchers, and just plain brainstorming for our take on a very important game. If we continue to win and Arkansas takes a loss between now and then, that lastgame will determine the Southwest Division Champinion and who has a home playoff game. Naturally we want to win and defend our Division Title. But only time can tell if we will succeed in our endeavors. I have lots to do and little time to do it in. I’m sure for those of you who live in Shreveport • Bossier you will see me all over droppping off vouchers and flyers and group sign up sheets. We want a full house and we are prepared to do what it takes to make that happen.

Until next time…

Typography at work…

This week I’ve been working on the Caddo Magnet High Lacrosse Team Program.  In years previous, this program has had that slightly gritty, beaten and bruised feel to it.  The sport itself is just all those things.  I mulled over last year’s design and listened to the customer as to what they wanted which was basically make sure the name of the school was on the cover (last year’s said lacrosse 2008 and that was it). I was excited to have the opportunity to basically have freedom to convey the sport of lacrosse.

I started with the typography.  I wanted something bold, legible, and roughed up.  After searching my FontExplorer, I can across CanCan du Bois.

I have used this font for several projects before. For this project I was really wanting to focus on using type as the key graphic element of the program.  My company has a few subscriptions to stock web sites, but none that has a wealth of great lacrosse imagery. This is why I focused on making the typography dominate.